Comparison of Empfehlungsbund.de with other application channels
Kanaleo enables critical analysis of the effectiveness of individual channels in a company's HR marketing mix. Thus, our members can answer critical questions about how an applicant has found the company or job vacancy, and also what role career fairs, job boards, or the referral federation play within the personal marketing mix.
The left-hand network diagram shows the feedback from the applicants that our members reach without theinvolvement of the Referendum through traditional channels such as job boards, fairs, etc. This is shown in the legend as "Ohne Empfehlungsbund". The value "Mit Empfehlungsbund" shows additionally the applicants, who applied for a community of the recommendation federation. These candidates have come to the company through various Recruitment Management-led human resources marketing channels.
The right-hand network diagram shows the Empfehlungsbund effect. This clarifies the increase in the effectiveness of various HR marketing channels, which can be realized through membership in the Referral Alliance.
Empfehlungsbund Effect
Das Diagramm folgt einer logarithmischen Darstellung
Applicants origin*
*: We use data from the last 365 days, measured with kanaleo.de
Which kind of data does kanaleo.de provide?
Compare your most effective application channels with the channels of similar companies in your region and sector. 135145 applicants, 1090 in the last month, allready gave information about how they have found the job offer. Kanaleo currently comparse 132 marketing channels.
There are 400 companies using the service of Kanaleo and are optimizing their marketing budget.
